I paused hitting send today.
But I have to get this off my chest.
Iāve had 30+ conversations with operators about whether they should sell their business.
In almost every conversation - people fall into four buckets:
ā
#1 is purely personal.
#2 merits a conversation to see just how bad things are and assess if a rehab makes sense or not. 50/50.
#3 is exciting when the deal makes sense.
#4 is the most controversial and what I'm addressing in this newsletter.
The most critical aspect of joining a bigger shipā¦ is inspecting the ship.
Not getting inspectedā¦ but doing the inspecting.
Iām talking about due diligence.
And THAT is the thing I see consistently neglected.
Far to often when I probe about the entity someoneās thinking about investing their lifeās work into I get soft answers. āI donāt know, I never thought about that, can I even ask that?ā
When I see friends cashing in for a monster payday in cashā¦ I celebrate with them.
When friends sell their life's work for stock certificatesā¦ Iām anxious for them.
Of course, a subset of these bets will work out.
And that brings me to my first point.
You need to understand the distribution curve you are dealing with.
What is the risk profile of the asset you are leaving versus entering?
Are you ok going from a slower-growing sure bet to a 1/XX chance at a big outcome?
Folksā¦ this is NOT something I moralize about.
I. Like. Risk. Period.
More specifically, I like informed, calculated risk.
I donāt buy scratch-offs, invest in penny stocks, or fantasize about my beanie baby collection coming back around for a big payday.
I do, however, dig launching new products and companies and playing the odds.
Whatās the difference?
I know nothing about the former and a fair bit about the latter.
Which brings me to my second point.
You have to truly understand the investment thesis.
Your analysis could involve complexity, or not, what matters is that you can explain in layman's terms how you are going to get your money back.
There can be no āweāll figure out that part laterā for major sections of the thesis.
For exampleā¦ would you buy a small business for 10x revenue?
Would you invest in buying a large property management company for 10x revenue?
How about a really profitable, large, and growing PMC for 10x revenue?
Well... how long until you get your money back?
If we assume that company is insanely profitableā¦ at scale (unprecedented) - then best case scenario weāre talking a 50% margin (insane) - which means it takes 20 years at a 10x multiple just to get your money back.
No sane investor dives in thinking it will take 20 years to see break even.
So what else are they betting on?
Letās bake in a growth assumption and assume not only profitability at scale - but also being profitable while growing fast (half-unicorn/half-liger).
So maybe we collapse the payback timeline in half and now I am waiting 10 years to get paid back.
Still not that interesting.
BUT... then there's X.
X is the secret weapon.
X turns this from insanity to brilliance.
X involves unprecedented, game changing innovation.
Unfortunately, too often X is one the thing you're not qualified to evaluate or fully understand.
Which brings me to my final point.
NEVER IGNORE CASHFLOW
In your own business - always pay attention to cash flow.
When inspecting a potential acquirer - pay even closer attention to cash flow.
If the person wanting to buy you has none - you should be healthily afraid.
Why? Because there are only two ways to keep a biz without cash flow from going under.
ā
Thatās it - those are the options.
The problem is that companies that have done the former are rarely able to do the latter until they're so successful that they've basically already won.
Which means when youāre acquired by a funded company, everything - and I mean everything - is tied to their ability to raise more funding.
And in some cases, this works out.
Statistically the distribution pattern looks like this.
Do I root for every single founder looking to defy the odds?
Emphatically YES.
The difference is founders know they are taking a low probability, high upside bet.
But I donāt hear that same tone coming through from operators looking to sell.
I hear a lot about the potential upside and very little about the dramatically more likely downside.
And that feels off to me.
Folks, I donāt have a crystal ball.
I donāt know how itās all going to break.
But where I have an extreme amount of conviction.
Is in the idea of going in wide-eyed fully assessing the risk.
Because a risk-adjusted return is the gold standard in the game of investment returns.
If you donāt really understand the risk - you shouldnāt expect returns.
In summary:
ā
Thank you for reading.
Iād love to hear what part of the podcast stuck out to you.
- JAAMāā
P.S. - Today's renters do not want to talk with you in person.
P.P.S. - Letter to employees from AppFolio CEO, Shane Trigg, explaining 9% layoff. Shane is a strong leader guiding the org toward profitability, they will bounce back.
P.P.P.S. - Investment outlook in private equity markets from Forge Global
P.P.P.P.S. - Agency is everything < This is a life message from me to the š
P.P.P.P.P.S - Failure to face the truth < Love this founder and his POV.
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SaaS š“āā ļø | Property Management Fanatic š | I write a bi-weekly newsletter to 4k PMs talking people, process and profit.
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